ELLTA-VITAL Travel Awards 2017

We worked on a collaborative project of VITAL Group of Companies and ELLTA Conference 2017. VITAL 2017 Awards were travel awards, announced for Pakistani scholars presenting their papers for the International ELLTA Conference 2017.

The challenge.

Our challenge for this project was to reach to Pakistani scholars and present them with this opportunity. The marketing campaign was designed to specifically target the scholars and professionals in Pakistan, that hold an interest in presenting a paper for an international conference.

For this campaign, we used multiple platforms such as emails, messages, and social media. We reached out to more 54,000 scholars and professionals. Knocked doors of 101 academic institutes. And told them to participate.

The results.

The campaign was a success. Relevant audiences were reached. The opportunity was presented. Papers were submitted. And the campaign introduced the VITAL Group of Companies as a corporation that encouraged academic growth in Pakistan.