Pakistan’s Largest IT Exhibition & Conference.
ITCN 2018
People of ITCN Asia 2018 hired us. They hold Exhibition and Conference, each year in Karachi. And they wanted to excite people about their event.
We were excited. We said yes!
Task
Our challenge was to attract business persons/ professionals and let them know that ITCN is happening. ITCN Asia required registration for their sessions and publicity for their exhibition.
The Target
We needed to advertise and focus on how ITCN Asia is different, thus we made creative and unusual campaigns. We used jokes and puns to direct people towards signing up for the conference. And of course, we informed people about the event: the interesting ITCN Conference’ themes, program design, and other relevant information. We also highlighted the businesses and the people attending the event.
The Results
ITCN Asia held the biggest conference in its 18-year history having over 400 participants show up before the event. The engagement levels were over the roof…
Our client is happy.
We tried different social media companies to spread the noise of our trade exhibition but we did not succeeded in reaching out to our target audience. Then we hired 121Viral for the job and from the day one we have found that their approach is proactive, unique and catchy. They really took the entire industry and everyone associated with it by storm. That’s what we were looking for. We enjoyed working with them and look forward to work with them for our other trade fairs as well.
– UMAIR NIZAM, CHEIF EXECUTIVE.
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Date
September 27, 2018
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Skills
Creative Copy, Creative Campaigns, Advertising, Perception Modelling, etc.
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Client
eCommerce Gateway Pakistan Pvt. Ltd.
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Project Duration:
12 weeks
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