The image on your right is from a courier company in Pakistan. While a courier could probably talk about reliability & speed – this quotation about trust, peace and ‘building’ is not relevant. So that’s some marketing budget and genuine opportunity to change user’s perception flushed down the toilet.<\/p>\n\n\n\n
BONUS: <\/strong>It’s generally better to use ‘local’ heroes. Cause marketing is very context and culture based. So ask your digital company to use something that locals can relate to.<\/p>\n\n\n\n I remember working with an academic network for their digital marketing. We had to continuously iterate not only design of posts, but the audience too for a couple of months. And it paid off well, our ROI was much better and ads budget well spent.<\/p>\n\n\n\n But that all happened because we had the opportunity and the flexible mindset. BUT when make your posts calendar for next two months, you lock down the [I’m taking feedback and iterating] doorway. And it slowly grows on you, which makes your brand grow even more slower.<\/p>\n\n\n\n If your agency has a plan for next two months, iterating ain’t part of it.<\/p>\n\n\n\n You’re much likely to get more attention and go viral on days and events that are somehow relate to your brand, only if you can pull it off well.<\/p>\n\n\n\n There’s a ‘scheduled’ kind of opportunity. If you’re a gifts company, Christmas is one of the best. However, Christmas is scheduled – everyone knows about it. So everyone will be doing exactly what you’re planning to do. It’s hard to stand out (even if you’re creative) when there’s too much noise.<\/p>\n\n\n\n There’s another kind of opportunity. The unscheduled kind with a very small window (generally hours if not minutes) and you need to get-in before it closes. Oreo pulled off one during lights out in Super Bowl.<\/p>\n\n\n\n But these kind of opportunities require your agency to think actively and keep their doors open – which generally does not happen when you have a schedule.<\/p>\n\n\n\n If you’re looking for a much local example, @McDonald’s Pakistan pulled off a really good post during Ashura in Pakistan. (For security signals: Cellular signals went for two days).<\/p>\n\n\n\n Yup, most of the time when agencies have a deadline (cause they have a schedule, duh!) and cannot come up with something creative – they’d post anything that looks like a post.<\/p>\n\n\n\n I think some of my friends at TCS might not like it, sincere apologies. I know that there are many example worse than this, but this is something that I had in mind (considering TCS is the most used courier service in Pakistan).<\/p>\n\n\n\n ‘Gear up for some Monday’. For a guy who doesn’t know about TCS, how does this post feel like? If you ask me, I’d think TCS is a Coffee Brand – cause ‘they move you!’ and the only element in this post is a coffee. ‘Gear up for some Monday’ with coffee doesn’t make me think it’s coming from a courier company.<\/p>\n\n\n\n The post is unfinished in many ways, including the fact if you look closely at the cup – it’s a copyrighted Shutterstock image with watermark over it.<\/p>\n\n\n\n This one below is a bonus: ‘Small or large, we deliver everywhere’ might be the real reason why aliens don’t come see us.<\/p>\n\n\n\n I mean I’ve never said this before, but I think it’s coming from the same writer who wrote this headline for Times of India.<\/p>\n\n\n\n That’s it, my list of reasons why you shouldn’t ask your agency for post calendars. You didn’t ask for it? They still sent you a calendar? Well, surprise, that’s how they work nowadays. Come work with us if you want something original and creative. Heads up, we’re expensive.<\/p>\n\n\n\n If you have any feedback or comments regarding the article, feel free to post them below. This is just a tentative list, I’d love to improve it over time.<\/p>\n\n\n\n Have a great day! \ud83d\ude42 Not everyone can afford to\/manage to do digital themselves – hence they generally opt for a ‘affordable’ agency. Which generally, is cheaper than hiring a Social Media Executive and a Designer. When you pay someone, you generally keep a good progress-check. How do you do it with digital agencies? Post Schedules\/Calendars. I think it’s NOT […]<\/p>\n","protected":false},"author":1,"featured_media":5672127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"\n2. Social Media is an iterative process.<\/h3>\n\n\n\n
3. The ‘opportunities’ don’t have a schedule.<\/h3>\n\n\n\n
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4. Deadlines make you do stuff you shouldn’t<\/h3>\n\n\n\n
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